SMART HVAC

MARKETING STRATEGY

Introducing Ajax Union's Smart HVAC Marketing Strategy; a tailored lead generation solution designed for HVAC companies. 

Our approach is distinct, focusing on marketing strategy to help elevate your brand, generate leads, and improve your online reputation.

Our cost-effective and results-driven strategies and tactics leverage artificial intelligence to support your HVAC business and help you meet your goals.

WHATS INCLUDED

Our Smart HVAC Marketing Strategy includes three main pieces

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Search

Generate leads for your services via advertising on Google.

  • Compelling Landing Page Creation

  • Targeted Google Ads

  • Personalized Meetings for Direct Engagement

  • Pay-per-click (PPC)

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Social

Promote and elevate your brand and reach your target market.

  • Carefully Curated Social Calendars

  • Proactive Social Media Management

  • Impactful Social Media Ads (FB/IG) for Maximum Reach

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Nurture

Build trust and increase lead quality and close rates with email marketing.

  • Thoughtful Email Nurture Sequences and drip campaign build

  • 2x Monthly Promos

OUR SMART HVAC MARKETING STRATEGY ALSO OFFERS OPTIONS THAT INCLUDE THE FOLLOWING:

Offsite Blogging: Offsite Blog with 4 posts a month to help your company rank organically

Reputation Management: Listings Optimization and Reviews Management to improve positive reviews 

LinkedIn Prospecting: Strategic LinkedIn Outreach to property managers and facility managers 

HOW THESE STRATEGIES HELP HVAC COMPANIES GROW

TARGETED GROWTH

Leverage decades of industry expertise to generate leads specifically tailored to your business, ensuring they are the right fit for sustainable growth.

EFFORTLESS EXPANSION

Support your business growth without the need for extensive self-promotion, making the lead generation process hassle-free and efficient.

COST-EFFECTIVE STRATEGY

Benefit from a budget-friendly plan designed to propel your business forward without straining your financial resources.

ENHANCED ONLINE PRESENCE

Improve your visibility in the digital landscape, making it easier for potential clients to discover and engage with your HVAC services.

STRATEGIC PARTNERSHIP

Gain a dedicated partner to handle your lead generation and marketing efforts, allowing you to focus on your core business activities without worrying about the intricacies of marketing.

HOW DOES THIS WORK?

The Smart HVAC Marketing Strategy operates through a strategic and streamlined process designed to generate leads and support your business growth efficiently. 

Questionnaire

Fill out a brief questionnaire where you provide key insights about your business.

Asset Submission

Share existing brand assets and collateral, including brand guidelines, high-resolution logos, testimonials, and more.

Funnel Build

Ajax Union takes the lead in constructing a personalized marketing funnel for your business through implementation and management.

Leads Delivered

These leads are generated through your personalized marketing funnel, ensuring they align with your business goals and target audience.

Software Access

Gain exclusive access to your very own software that will provide you with a powerful tool to manage contacts and messages, build funnels, and more.

Working with Joe and his Team at Ajax Union helped us have a roadmap for success to generating leads. I highly recommend any CEO or business professional that wants to have a presence that is strategic and ROI driven to hire the team at Ajax Union. The work was high quality and exactly what we were looking for, I am very happy with the results.

- Sean McEntee, COO at Air Ideal

Start planning your smart HVAC strategy for 2024

Ready to start generating more leads for your HVAC business?

Let's discuss how our expertise can help propel your growth by scheduling a meeting with us today!

HVAC Smart Strategy

30 Mins
Ready to start generating more leads for your HVAC business? Let's discuss how our expertise can help propel your growth by scheduling a meeting with us today!

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CHOOSE YOUR PACKAGE

HOW MUCH DOES IT COST?

 A one-time fee of $3,600 to initiate the setup and implementation of the Smart HVAC Marketing Strategy for your business.

*Ad spend is billed directly to the clients' credit card and is not included in monthly service fees.

1 Service

Basic Package Service

$1,200

Monthly when you select one of the following services:

Search: Search Engine Marketing via

Google with custom landing page 

Social: Social Media Marketing via

Facebook and Instagram 

Nurture: Email Marketing blasts

and Drip Campaigns 

2 Services

Bundle and Save $300

$2,200

Monthly when you select

2 of the following services:

Search: Search Engine Marketing via

Google with custom landing page 

Social: Social Media Marketing via

Facebook and Instagram 

Nurture: Email Marketing blasts

and Drip Campaigns 

3 Services

Bundle and Save $600

$3,000

Monthly when you select all of the following services:

Search: Search Engine Marketing via

Google with custom landing page 

Social: Social Media Marketing via

Facebook and Instagram 

Nurture: Email Marketing blasts

and Drip Campaigns 

Add Ons

Extra services

$1,500

Monthly when you select

all of the add-ons listed below or

choose individual add-ons

at $500 each per month.

Offsite Blogging: 4 posts a month

Reputation Management: Listings Optimization and Reviews Management

LinkedIn Outreach: Targeted lead generation campaigns

TIMELINE

WHAT IS THE TIMELINE TO GET CAMPAIGNS RUNNING?

ANSWER QUESTIONNAIRE

2 HOURS

SET UP MARKETING CAMPAIGNS

3 WEEKS

MANAGEMENT AND LEAD DELIVERY

ONGOING

WATCH NOW

The Journey of Building, Scaling, and Selling an HVAC Empire

Join Joe Apfelbaum as he sits down with Dan Donnelly to unravel his HVAC success story.

From modest beginnings with 2 trucks and 30 clients, learn how Dan scaled to a 200-million-dollar revenue and successfully sold his thriving business.

In this video, you will:

  • Learn Dan's practical strategies to scale the company to an impressive 65 million in revenue.

  • Find out how Dan embraced tech innovations, transforming the HVAC business landscape.

  • Discover the impactful mentorships and books that shaped Dan's successful HVAC strategy.

  • Explore Dan's insights on selling a thriving HVAC business for a profitable exit.

  • Gain essential tips for a thriving HVAC business – insights every owner needs to know.

ABOUT US

WHY AJAX UNION

With decades of industry and marketing expertise, we've perfected a formula to generate precisely the kind of leads that best suit your business. 

This not only supports your growth but also allows you to do so without the need for extensive self-promotion. It's a budget-friendly solution tailored for your business's expansion and success.

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Amazing Communication

We listen and respond. We find solutions for your business even when it takes time to find the answers.

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Versatility

We embrace change, we are super savvy, and we value common sense. We are capable professionals who get with the program, troubleshoot, and remain aware and enthusiastic about your next project.

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Ownership Mentality

We care about your business as if it was our own. As a loyal, hardworking, dependable, and committed group of professionals, we take responsibility for your success.

START GROWING YOUR HVAC BUSINESS TODAY

Ready to start generating more leads for your HVAC business? Let's discuss how our expertise can help propel your growth by scheduling a meeting with us today!

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